Curious to know which Human Design type you are and what impact this has on you as an entrepreneur?

MARKETING, BUSINESS & HUMAN DESIGN

Simple marketing
wins every time

because it gets done.

My name is Claudia Parms, and I build marketing systems that take the work off your plate and create repeatable results. That creates a compound effect, so that you can finally free up time for what is truly important.

MARKETING, BUSINESS & HUMAN DESIGN

Simple marketing
wins every time

because it gets done.

My name is Claudia Parms, and I build marketing systems that take the work off your plate and create repeatable results. That creates a compound effect, so that you can finally free up time for what is truly important.

Marketing feels difficult because you don't see how everything is interconnected

If your last launch didn’t go according to plan, and you can’t put your finger on why…

If you have weeks of marketing tasks to complete, but you can't say how they fit together…

When sales are flowing smoothly in some months and stagnate in others, and no one can explain either…

If you feel like you have to be on every platform and follow every new marketing trend…

Of course will Then marketing It feels confusing. Because You does the hours, but the Results They do not reflect your efforts.

The problem is that when you or your team try to do everything without understanding why or how you achieve the best result, you are wasting your most precious resource: time.

What you need is a system that just works logical Yes. One where, when someone asks why, everyone can list the reasons. A system that allows you to keep social media and newsletters consistent, regardless of how this week’s engagement looks, and that allows you to start every next campaign based on what the previous one taught you, rather than starting from a blank slate.

Ready to build a system that makes sense for your business?

Let’s first figure out where to start.

Marketing feels difficult because you don't see how everything is interconnected

If your last launch didn’t go according to plan, and you can’t put your finger on why…

If you have weeks of marketing tasks to complete, but you can't say how they fit together…

When sales are flowing smoothly in some months and stagnate in others, and no one can explain either…

If you feel like you have to be on every platform and follow every new marketing trend…

Of course will Then marketing It feels confusing. Because You does the hours, but the Results They do not reflect your efforts.

The problem is that when you or your team try to do everything without understanding why or how you achieve the best result, you are wasting your most precious resource: time.

What you need is a system that just works logical Yes. One where, when someone asks why, everyone can list the reasons. A system that allows you to keep social media and newsletters consistent, regardless of how this week’s engagement looks, and that allows you to start every next campaign based on what the previous one taught you, rather than starting from a blank slate.

Ready to build a system that makes sense for your business?

Let’s first figure out where to start.

Where do you want to start?

CONSULTING

For marketing teams that want to build on this quarter for the next quarter

You want your team to work from a plan, and not from one idea to the next. I bring structure to strategy, content, and systems so that you stop playing catch-up and start actively working towards your goals and vision. Because when you know what works, you can build on that the next time. That creates a workflow that your team can run itself.

Go to Consulting →

“We are now working from a strategic plan, with clear KPIs that we can report on and that we can use as historical data for future campaigns.” — Liesbeth

COACH & MENTOR

For entrepreneurs who want a business that fits who they have become

You have achieved real success, but the pace is not sustainable. Your marketing no longer reflects who you are or what you are worth. I help you build offers, pricing, and systems that truly fit, so you can grow without sacrificing more of your life.

Go to Coach & Mentor →

“Sometimes it feels like there’s a hummingbird on my shoulder.” — Patricia

HUMAN DESIGN

For entrepreneurs who have already tried all sorts of methods and want to understand themselves better

Initially, your strategy should align with how you naturally operate, regardless of how everyone else does it. Human Design serves as a compass: it is a practical tool for making better decisions about your offering, visibility, and work rhythm — no prior knowledge required — so that you can stop forcing yourself into a way of working that was never yours.

Go to Human Design →

“I feel a deeper calmness and a sense of confidence in myself. I have learned to trust in what I know, what I can do, and who I am.” — Ines

Where do you want to start?

CONSULTING

For marketing teams that want to build on this quarter for the next quarter

You want your team to work from a plan, and not from one idea to the next. I bring structure to strategy, content, and systems so that you stop playing catch-up and start actively working towards your goals and vision. Because when you know what works, you can build on that the next time. That creates a workflow that your team can run itself.

Go to Consulting →

“We are now working from a strategic plan, with clear KPIs that we can report on and that we can use as historical data for future campaigns.” — Liesbeth

COACH & MENTOR

For entrepreneurs who want a business that fits who they have become

You have achieved real success, but the pace is not sustainable. Your marketing no longer reflects who you are or what you are worth. I help you build offers, pricing, and systems that truly fit, so you can grow without sacrificing more of your life.

Go to Coach & Mentor →

“Sometimes it feels like there’s a hummingbird on my shoulder.” — Patricia

HUMAN DESIGN

For entrepreneurs who have tried everyone’s methods and want to better understand themselves

Initially, your strategy should align with how you naturally operate, regardless of how everyone else does it. Human Design serves as a compass: it is a practical tool for making better decisions about your offering, visibility, and work rhythm — no prior knowledge required — so that you can stop forcing yourself into a way of working that was never yours.

Go to Human Design →

“I feel a deeper calmness and a sense of confidence in myself. I have learned to trust in what I know, what I can do, and who I am.” — Ines

Results from clients I have worked with

Results from clients I have worked with

Hey, I'm Claudia

I am Claudia, founder of Say it with words. Over the past 10+ years, I have worked with organizations, scale-ups, and entrepreneurs in Belgium, the Netherlands, Spain, and the USA. I have guided projects and processes in content strategy, SEO, email marketing, thought leadership campaigns, AI content systems, and everything in between. From 2022 to 2026, I also taught Marketing & AI at the Thomas More University, where I trained future marketers with whom I wanted to work together.

I think like an architect and work like a guide. I bring the big picture together with you, and I stay until the whole thing can run on its own.

Hey, I'm Claudia

I am Claudia, founder of Say it with words. Over the past 10+ years, I have worked with organizations, scale-ups, and entrepreneurs in Belgium, the Netherlands, Spain, and the USA. I have guided projects and processes in content strategy, SEO, email marketing, thought leadership campaigns, AI content systems, and everything in between. From 2022 to 2026, I also taught Marketing & AI at the Thomas More University, where I trained future marketers with whom I wanted to work together.

I think like an architect and work like a guide. I bring the big picture together with you, and I stay until the whole thing can run on its own.

WHY IT WORKS

You have the feeling that you have already tried everything, and that not everything worked out as you had hoped. That is not really surprising when there is no match between how the coach or the agency approaches things and how you (and your team) work. If there is no fit, you simply inherit a method that is not yours. And in a year you are back where you started in the first place.

I only hire someone as a client when I can see that my way of working suits both of us. That’s why I start with a 20-minute conversation to get to know each other.

Done with starting over from scratch every time?

WHY IT WORKS

You have the feeling that you have already tried everything, and that not everything worked out as you had hoped. That is not really surprising when there is no match between how the coach or the agency approaches things and how you (and your team) work. If there is no fit, you simply inherit a method that is not yours. And in a year you are back where you started in the first place.

I only hire someone as a client when I can see that my way of working suits both of us. That’s why I start with a 20-minute conversation to get to know each other.

Done with starting over from scratch every time?

Hear it from someone else too!

Maxime De Croock
Maxime De CroockPoke Poke Foodtruck
I took the Start with SEO course because I didn’t understand anything about SEO at all. The course is concise and gives you step-by-step instructions on what to do.
Dagmar Ostijn
Dagmar OstijnDermadent
I can recommend the SEO website audit to anyone! Search visibility, keyword analysis, technical threats... Claudia explains it all in layman's terms.
Céline Geys
Céline GeysC-line
Last year I outsourced ads to Claudia. This was a real success. I consistently got more website visitors and I had more orders. After a transformation period that I was going through at C-line, I took a break from the ads. I also started to investigate whether I could do this myself. But my conclusion is: this is expert work. I would spend a huge amount of time on this. My choice? Take action again and have ads managed by Claudia. With DIRECT results as a result. Much more website visits and many more orders! I can post on social media more confidently and with less pressure, and I see much better results. Thank you, Claudia!
Michelle Korthout
Michelle KorthoutMims & Content
I hired Claudia to set up and manage my ads. She took on all the work and my email list grew by 200%!
Silke Van Den Broeck
Silke Van Den BroeckGet it Organized
Thank you for your valuable tips & tricks in the Strategy Call about how to actually write content. My planning has really advanced!

Hear it from someone else too!

Maxime De Croock
Maxime De CroockPoke Poke Foodtruck
I took the Start with SEO course because I didn’t understand anything about SEO at all. The course is concise and gives you step-by-step instructions on what to do.
Dagmar Ostijn
Dagmar OstijnDermadent
I can recommend the SEO website audit to anyone! Search visibility, keyword analysis, technical threats... Claudia explains it all in layman's terms.
Céline Geys
Céline GeysC-line
Last year I outsourced ads to Claudia. This was a real success. I consistently got more website visitors and I had more orders. After a transformation period that I was going through at C-line, I took a break from the ads. I also started to investigate whether I could do this myself. But my conclusion is: this is expert work. I would spend a huge amount of time on this. My choice? Take action again and have ads managed by Claudia. With DIRECT results as a result. Much more website visits and many more orders! I can post on social media more confidently and with less pressure, and I see much better results. Thank you, Claudia!
Michelle Korthout
Michelle KorthoutMims & Content
I hired Claudia to set up and manage my ads. She took on all the work and my email list grew by 200%!
Silke Van Den Broeck
Silke Van Den BroeckGet it Organized
Thank you for your valuable tips & tricks in the Strategy Call about how to actually write content. My planning has really advanced!

A Different View

While other newsletters give you tips on copying someone else’s method, mine invites you to look at things differently. I write about topics like marketing, consulting, AI, and partnerships, and let you form your own opinion.

A Different View

While other newsletters give you tips on copying someone else’s method, mine invites you to look at things differently. I write about topics like marketing, consulting, AI, and partnerships, and let you form your own opinion.

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